Chris Bail
Duke Sociology
A new theory of cultural resonance
Mapping culture using natural language processing and network analysis
A new theory of cultural resonance
Mapping culture using natural language processing and network analysis
Using social media applications for social science research
A new theory of cultural resonance
Mapping culture using natural language processing and network analysis
Using social media applications for social science research
Results/Conclusions
1) A concept instead of a theory?
1) A concept instead of a theory?
2) Idiosyncratic
1) A concept instead of a theory?
2) Idiosyncratic
3) Circular reasoning
Advocacy organizations whose social media messages create cultural bridges– or link topics of discussion that are seldom discussed together– are more likely to stimulate comments from new audiences. This is not only because they appear both new and familiar to multiple audiences, but also because they put these audiences into conversation with each other.
Modified Djikstra Algorithm for weighted networks:
Cultural Betweenness of each organization (i) by day (t):
Organizations whose messages create substantial cultural bridges receive approximately 2.52 times more substantial comments from new audiences than those that do not
1. Causal inference is not possible
1. Causal inference is not possible
2. Analysis limited to public Facebook pages
1. Causal inference is not possible
2. Analysis limited to public Facebook pages
3. No analysis of sentiment/valence of messages
1. Causal inference is not possible
2. Analysis limited to public Facebook pages
3. No analysis of sentiment/valence of messages
4. Unable to determine whether online processes have offline consequences